1. Prioritizing UGC (User-Generated Content)
Developed compelling UGC creatives to resonate with target audiences. Deployed UGC creatives across two distinct offers and landing pages designed for cold audiences.
2. Leveraging Multiple Offers and Landing Pages
Directed cold audiences to two different offers with unique landing pages. Designed landing pages to optimize AOV by showcasing exclusive bundles and limited-time deals. Achieved high AOVs by aligning landing page content with audience preferences.
3. Effective Retargeting Strategies
Ran Video View, website visitors, and Add-to-Cart retargeting campaigns. Retargeted audiences with tailored offers on two high-converting landing pages.
4. Conversion Rate Optimization (CRO)
Focused CRO efforts on the landing pages we built, particularly the Buy Box section. Utilized high-quality product images featuring real customers wearing & using the product.
5. Simplified Campaign Management
Utilized Campaign Budget Optimization (CBO) for efficient ad spend allocation. Monitored ROAS performance over 3-5 day periods. Scaled budgets incrementally (20% increase every 3-5 days) when ROAS targets were met.